Associate Product Manager

About us

Dorel Juvenile is the world's leading juvenile products company. Our products are available in more than 100 countries. All of our talented employees share the same mission: to Care for Precious Life. We help families live carefree lives by providing them with juvenile products that rank highest in consumer reviews. That's what sets our products apart; durable, helpful and caring.

Your mission

The Associate Product Manager will assist the category director to identify, strategize and execute against the product marketing roadmap and help drive incremental profitable product/sales opportunities for the assigned categories. This position will work closely and collaboratively with marketing (research, brand, e-commerce, graphics) and product development (program management, design, product engineers, quality, compliance, and fashion) teams.

This role will be eligible for a hybrid (Mix of on-site/remote) work schedule.

Key responsibilities

• Serves as key coordinator in day-to-day product marketing activities by compiling, analyzing, and reporting on account information as well as consumer and competitive dynamics.
• Supports product lifecycle management; category administration, market research data, brief writing and proof reading, pricing analysis, sales analysis, presentation development, sample process administration including sample shipping.
• Help identify product solutions and consumer pain points.
• Mining for consumer insights by developing product marketing concept statements to be used in external surveys through collaborating with our internal market research team.
• Assist in analyzing category profitability and provide recommendations to optimize margin performance, such as suggestions for improved SKU assortment.
• Assist and manage key projects from conception to completion.
• Constant stimulation of market information and understand the relevant heeds from consumers, the sales group (internal & external), retailers, e-tailers and other stakeholders. Conducts market analysis (competitive landscapes and market overviews) on a consistent basis and reports to brand leaders, brand managers and sales. Creates market-data based questions for qualitative and quantitative research associated with them. Manages the category margin requirements for respective new products.
• Creates product briefs driven from ideas on the product roadmaps and collaboratively drives the process forward with Project Management. Responsible for updating product briefs when/if there is a scope change.
• Monitors the execution of development projects in marketing, packaging and works closely with brand management on the messaging for all external functions (product related content/product campaigns). Participates in the creation and implementation of the three-year roadmaps. Plays a lead role in market launches for his/her products. Supports both sales and key retail accounts.

Your profile

Education, Licenses, and/or Certification Requirements:

• Bachelors in Marketing or Business preferred

Experience and Skills

• 3+ years’ experience in a similar position, preferably in consumer goods working closely with big box retailers.
• Relevant marketing experience in a fast-paced, product-oriented, consumer driven company.
• Strong project management skills.
• Ability to build relationships and create influence at all levels of multi-discipline organization.
• Advanced power point and excel skills.
• Creativity, both in conceptualizing ideas & finding solutions to problems.
• Agile decision-making, entrepreneurial nature, ability to formulate a strong point of view.
• Strong organizational skills and ability to manage multiple projects.
• Able to work under pressure and meet tight deadlines.
• Must be an out-of-the-box thinker who is constantly looking for ways to improve processes, team, and themselves.
• Ability to think big picture yet understand the need for strong execution.
• Must have strong communication and presentation skills to effectively lead, influence, and inspire others within the organization. Strong sense of “customer comes first” attitude.  Must be a strong team player who can maintain a positive attitude through challenges and demanding deadlines.

Are you ready to grow with us?

The people behind our products and brands make Dorel an even stronger company. We are extending our leading market position and believe team spirit, personal drive and accountability can make a real difference in achieving sustainable growth. This is essential to our future. We invite you to grow with us!