(Junior) Content Specialist

Your mission

As part of our digital team, you will be working on both the textual and visual content for our brands, products and campaigns. You will guide parents (to be) in their journey towards parenthood, by creating relevant content and providing answers to any questions there might be, offering solutions in various different content formats and helping them making the best choice for their situation, be it for car seats, strollers, home equipment or other product categories. In this role you will be responsible to launch new products in EU on our owned platforms, coordinate translations and uploads across Europe. You will also drive overall content projects. To achieve this, you will be working closely with our brand teams & product teams.

You like to look beyond our own environment and achievements, drive new content innovations based on what competitors or other A brands deliver. All intentions are aimed at improving our consumer experience and journey.

The ambitious and young Digital Marketing team of Dorel Juvenile is responsible for the digital consumer journey for the brands Maxi-Cosi, Tiny Love, Bebeconfort, Safety1st and Baby Art within EMEA.

This position is based in Helmond, the Netherlands, which is one of our European headquarters. You will have the ability to work partially from home.

Key responsibilities

• Coordinate product launches – our greatest products that are planned will be launched in time, with your time management skills.
• Coordinate, improve and create product content – from a pre-determined starting point you will be coordinating, improving and creating content for our products on our platforms on a daily base with the main focus on our content platforms (such as branded websites & Amazon).
• Campaign & Article content – create and share articles within our channels to support parents (to be) in their journey of parenthood. In alignment with our Campaign Manager, you create content to be used on pregnancy and parenting platforms.
• Brand awareness and purpose – based on our yearly report, focus on potential improvements to increase our brand awareness and brand purpose to consumers.
• Optimize content – optimize our product content based on data and our overall performance metrics.
• Content innovation – drive content optimizations and innovations to deliver a better consumer experience on the various digital channels.
• Ongoing tracking & reporting – Monitor product launches, complete product overviews, track request deliverables, execute in time & report back with key figures after launch.
• Operational efficiency – deliver and create efficiency in content executions in the form of templates, process or alignment

Your profile

• You have a strong digital and ecommerce affinity with a love for content and how it can move consumers.
• You are convincing and capable of taking people along in your story. Preferably you have already proven copywriting skills.
• 1-3 years of experience as a content specialist preferred but starters are welcome to apply.
• You have project management skills, are well-or­gan­ized, with an eye for de­tail.
• Preferably you have experience with Content Management Systems (Drupal, Magento)
• You are a pro-active team player, solution oriented and have a can-do mentality.
• Excellent verbal and written communication skills in English and Dutch. Other basic language skills like French are an advantage.

What we offer

• A salary between €2400 and €2800 a month based on your experience and knowledge.
• This is a position for 32 to 40 hours per week, depending on your preferences.
• You will first receive an annual contract with a probation time of one month.
• You are eligible for a 13th month every year.
• The option to work hybrid up to 3 days, with 2 joint office days.
• The annual leave entitlements consist of 28 vacation days in the case of full-time employment.
• Extensive retirement plan.
• Other terms include travel expenses, use of a laptop and telephone if required, option to purchase extra holiday hours, Bicycle Plan and collective health insurance.
• Besides work there is time for fun such as team outings.

The people behind our products and brands make Dorel an even stronger company. We are extending our leading market position and believe team spirit, personal drive, and accountability can make a real difference in achieving sustainable growth. This is essential to our future. Are you ready to grow with us?

About Dorel Juvenile

Dorel Juvenile is the world's leading juvenile products company. Our well-known products and strong brands Max-Cosi and Tiny Love are complemented by regional brands and are available in more than 100 countries.

We are proud to work with 2.700 highly driven professionals in 25 different countries. All our talented employees share the same mission: to Care for Precious Life. We help families live carefree lives by providing them with juvenile products with the highest safety and comfort standards.

Our frontrunner mentality matches our position as a global market leader. Being first means we forge our own path; we explore new ways to enhance our brands. We are continuously reinforcing our leading position and believe that team spirit, personal drive, and accountability can make a real difference in achieving sustainable growth. A vital element of our daily operations is the strong connection we maintain with our consumers. We engage with them wherever they are, so they will always benefit from our products and services, even in ways they did not expect.