Manager Social Media & Influencer marketing a.i.

Do you have a passion for managing digital marketing teams? Do you get energy from challenging strategies to the latest trends in the industry? We are looking for an interim Manager social media & Influencer marketing (24-28h). You will be responsible for managing the social media and influencer marketing team and aligning our strategy with the broader digital marketing strategy. With 3 direct reports and 2 indirect reports, you can rely on the expertise of the specialists in your team. This position would preferably start at the beginning of September, for a period of 6 months.

Your mission

You combine your passion for creative digital marketing solutions with a strong analytical approach and strategic view. You do this to improve the brand’s presence and engagement across all relevant social media platforms through strategic content creation and influencer partnerships. You will not settle for anything less than the best-performing campaigns and therefore enable your team of specialists to bring out their best game. You are result-oriented, not afraid to make changes for better results. You have good commercial insight alongside strong communication and management skills. This role is crucial in driving organic and paid social media efforts and managing influencer relationships.

Key responsibilities

• Manage and coach a team of specialists who are responsible for the execution of the teams strategy.
• Continue to develop a strategy for organic and paid social media efforts and influencer partnerships in Europe including e-tail and user generated content.
• Work closely with the (digital) marketing teams to ensure cohesive and aligned marketing efforts.
• Plan and execute influencer events at both European and local levels to boost brand visibility and engagement.
• Manage and support the budget for organic and paid social media creation and influencer activation.
• Identify trends and insights to optimize marketing spend and performance and implement new and creative growth strategies to boost marketing effectiveness.
• Utilize strong analytical skills to evaluate the end-to-end customer experience across multiple brands, channels and touchpoints to enhance user experience.
• Measure and report on the performance of social media and influencer campaigns, providing insights and recommendations for improvement.

Your profile

• Master’s in marketing, Marketing Analytics, Consumer Insights or Communication.
• Some years of relevant professional experience within a similar role as marketing manager, preferably in an interim setting as well.
• Experience in managing teams.
• Up to date knowledge on latest online marketing trends.
• Ability to analyze data and translate into strategy and actionable insights.
• Outstanding written and verbal communication skills in English.
• Works well under pressure and committed to delivering high-quality work in a fast-paced environment.
• Quick starter with a positive attitude, a great team player and easy to relate with.

What we offer

• The possibility of working hybrid, our European HQ is in Helmond.
• An hourly fee of max 80,- (including commuting costs) depending on your experience and skills.
• This is a position for 24-28 hours per week, depending on your preferences.

We offer a unique opportunity to work with some of the world’s leading brands in juvenile products. The people behind our products and brands make Dorel an even stronger company. We are extending our leading market position and believe team spirit, personal drive, and accountability can make a real difference in achieving sustainable growth. This is essential to our future. Are you ready to grow?

Working at a Top Employer
We are thrilled to have been officially certified as a 'Top Employer' since 2023 for our Dorel Juvenile Europe HQ in the Netherlands! This remarkable achievement is a testament to our collective dedication and hard work. This is a team effort, and we couldn't be prouder of the incredible team we have. For you as a soon-to-be DJE team member, this means we prioritize your well-being, development, and experience at Dorel Juvenile. For more information, visit the Top Employers Institute's website.

About Dorel Juvenile
Dorel Juvenile is the world's leading juvenile products company. Our well-known products and strong brands Maxi-Cosi and Tiny Love are complemented by regional brands and are available in more than 100 countries.

We are proud to work with 2.700 highly driven professionals in 25 different countries. All our talented employees share the same mission: to Care for Precious Life. We help families live carefree lives by providing them with juvenile products with the highest safety and comfort standards.

Our frontrunner mentality matches our position as a global market leader. Being first means we forge our own path; we explore new ways to enhance our brands. We are continuously reinforcing our leading position and believe that team spirit, personal drive, and accountability can make a real difference in achieving sustainable growth. A vital element of our daily operations is the strong connection we maintain with our consumers. We engage with them wherever they are, so they will always benefit from our products and services, even in ways they did not expect.