Digital Activation Manager

We have an opportunity for you to work for the world’s biggest juvenile goods manufacturer with popular brands like Maxi-Cosi, Tiny Love, Bebeconfort and Safety 1st. Join Dorel Juvenile as our new Digital Activation Manager!

Your mission

As our Digital Activation Manager your mission is to set and implement the digital activation strategy for the Europe market, aimed at increasing brand visibility through ongoing campaigns and new product introductions (NPI’s) to drive brand awareness. Your team focusses on generating high-quality traffic to our website using targeted campaigns and engaging content to drive revenue and enhance overall sales performance. In this position we expect you to connect all digital dots, translating insights, predicting trends, and optimizing strategies based on concrete data-driven decisions, helping us to make smarter decisions.

Your team consists of highly skilled specialists responsible for social media, influencer marketing, data analysis, SEA and campaign management. All working closely with the broader Marketing and Product team. Together you can make a significant impact on our business by leveraging digital data for our growth. This position reports directly to our Go to Market Manager. 

Key responsibilities

• Transitioning between business objectives and specialist domains, you set and implement digital activation strategies in alignment with overarching marketing goals based on the insights from your team.
• You oversee the activation process, ensuring the right audience is reached at the right time and through the right channels. This includes managing large-scale product launches and leveraging insights from NPI meetings to strategize campaign implementation.
• Leading a team of 4 direct reports and overseeing 2 indirect reports, you empower and guide skilled specialists to harness their expertise effectively. Your coaching and support enable them to excel in their respective domains.
• You foster strong partnerships with internal stakeholders such as our brand and creative teams, collaborating closely to activate assets effectively in digital campaigns, as well as with external partners throughout Europe like agencies.
• Manage digital marketing budgets effectively to achieve maximum ROI and allocate resources appropriately across different channels and campaigns.
• A strong affinity with digital data analytics to use insights to inform campaign strategies and optimize performance in targeting the right audience.

Your profile

• You have completed a bachelor’s or master’s degree in marketing, communication or related with several years of experience in a strategic campaign management position.
• Experience working with organizations with multiple target audiences from either the agency side or internally at a company.
• You bring extensive experience in campaign management and strategic planning, particularly in digital activations. With an understanding of the right channel mix and a sound grasp of current marketing tools and strategies.
• Strong communication- and excellent presentation skills. Excellent verbal and written communication skills in English.
• Strategic minded with strong executional abilities and a creative eye for digital communication.
• Organized and structured, results driven.
• Has a can-do mentality and is a great team player and connector.

What we offer

• A salary between 4150 and 5500 a month based on your experience and knowledge, with room to grow.
• This is a position for 32-40 hours per week, depending on your preferences.
• You will first receive an annual contract with a probation time of one month.
• You are eligible for a 13th month every year.
• The option to work hybrid up to 3 days, with 2 joint office days.
• The annual leave entitlements consist of 28 vacation days in the case of full-time employment.
• Extensive retirement plan.
• Other terms include travel expenses, use of a laptop, option to purchase extra holiday hours, Bicycle Plan and collective health insurance.
• Besides work there is time for fun such as team outings.

N.B. This position is eligible for our internal ‘Refer a Friend’ policy. Please ask your HR Manager for the terms that apply.

As a Digital Activation Manager your role involves not only overseeing the execution of digital campaigns but also empowering and guiding specialists to achieve strategic objectives while driving innovation and growth within the organization. Are you ready to grow with us?

Working at a Top Employer

We are thrilled to have been officially certified as a 'Top Employer' for 2023 for our Dorel Juvenile Europe HQ in the Netherlands! This remarkable achievement is a testament to our collective dedication and hard work. This is a team effort, and we couldn't be prouder of the incredible team we have. For you as a soon-to-be DJE team member, this means we prioritize your well-being, development, and experience at Dorel Juvenile.  

Being recognized as a Top Employer is a clear validation of our commitment to creating an exceptional work environment. This certification highlights our dedication to enriching our workplace through proven people experiences, aligning with our ambition to become the Employer of Choice. Our People Strategy, designed with your needs in mind, prioritizes connection, clear communication, development, and learning. Please ask us about this during your interview process.  

For more information, visit the Top Employers Institute's website. 

About Dorel Juvenile

Dorel Juvenile is the world's leading juvenile products company. Our well-known products and strong brands Max-Cosi and Tiny Love are complemented by regional brands and are available in more than 100 countries.

We are proud to work with 2.700 highly driven professionals in 25 different countries. All our talented employees share the same mission: to Care for Precious Life. We help families live carefree lives by providing them with juvenile products with the highest safety and comfort standards.

Our frontrunner mentality matches our position as a global market leader. Being first means we forge our own path; we explore new ways to enhance our brands. We are continuously reinforcing our leading position and believe that team spirit, personal drive, and accountability can make a real difference in achieving sustainable growth. A vital element of our daily operations is the strong connection we maintain with our consumers. We engage with them wherever they are, so they will always benefit from our products and services, even in ways they did not expect.