Intern Product Marketing

16 mei 2024

About us

Maxi-Cosi and Bebeconfort are part of Dorel Juvenile; one of the largest worldwide juvenile players that owns other well-known brands. Our mission? To understand what it means to be a modern parent. To understand the true up and down of family life. To be intimately aware of the everyday uncertainties of parenthood enables us to support parents, their children in having the most enjoyable time together. By knowing, understanding and appreciating what it is to be a modern parent, we develop child mobility and caring solutions that multiply, maximize, and prolong every joyful moment of parenthood.

To strengthen our Product Marketing Team and to support our product development, we are currently looking for an energetic and motivated Product Marketing Intern.

Your mission

As a Product Marketing Intern, it is your mission to support the Car Seats and Stroller Product Marketing teams, which are responsible for the development and go to market for our Maxi-Cosi and Bebeconfort brands. We study consumer demand, identify potential target audiences, stay on top of key competitors, and drive products and pricing strategies. We work with various company departments, including trade marketing, digital marketing, brand communication, local sales teams, e-commerce and suppliers. You will be mentored by one of our Product Marketing Specialist and will report to him/her as well. We find it important you get first-hand experience in the most fun part of marketing and get the feeling you are actively contributing to the overall company results.

Key responsibilities

  • Support the Product Marketing Team of our Car Seat and Stroller category in the New Product Development (NPD) by coordinating On Product Tools (OPT) development such as user manuals, packaging artwork, technical drawings, instruction videos and product photography together with agencies and the internal graphic design team.
    • Create briefings for internal and external (creative) agencies to develop OPT.
    • Align with different stakeholders within the NPD team to develop the OPT.
    • Guide agencies to deliver OPT on time in full.
  • You are an extension of our Product Marketing Specialist.
  • You are given the opportunity to manage OPT projects.

Your profile


  • You are currently studying MBO or HBO Marketing, Product Design, Communication or related and are looking for an internship.
  • You will support the team for 4 or 5 days a week. There is room to spend 1 day on a (graduation) assignment if necessary.
  • You possess excellent verbal and written communication skills; fluency in English and Dutch is a must.
  • You are excellent in stakeholder management and communication. You are described as a hands-on self-starter with strong organizational skills. As you are responsible for time sensitive projects, accuracy and time management are important qualities you possess.
  • You reside within travel distance to our Helmond Head Quarters.

Are you ready to grow with us?

  • This is a position for 32 to 40 hours per week, depending on your preferences.
  • You will receive an internship contract including a suitable allowance.
  • The option to work hybrid up to 3 days, with 2 joint office days.
  • Besides work there is time for fun such as team outings.

Dorel is a growing organization on the move. As an intern within the product team, you will be part of the beating heart of our organization. We manufacture reliable and safe products that are appreciated and praised worldwide, and you get to be part of this! Are you ready to grow with us?

Working at a Top Employer 

We are thrilled to have been officially certified as a 'Top Employer' for 2023 for our Dorel Juvenile Europe HQ in the Netherlands! This remarkable achievement is a testament to our collective dedication and hard work. This is a team effort, and we couldn't be prouder of the incredible team we have. For you as a soon-to-be DJE team member, this means we prioritize your well-being, development, and experience at Dorel Juvenile.  

Being recognized as a Top Employer is a clear validation of our commitment to creating an exceptional work environment. This certification highlights our dedication to enriching our workplace through proven people experiences, aligning with our ambition to become the Employer of Choice. Our People Strategy, designed with your needs in mind, prioritizes connection, clear communication, development, and learning. Please ask us about this during your interview process.  

For more information, visit the Top Employers Institute's website. 

About Dorel Juvenile

Dorel Juvenile is the world's leading juvenile products company. Our well-known products and strong brands Max-Cosi and Tiny Love are complemented by regional brands and are available in more than 100 countries.

We are proud to work with 2.700 highly driven professionals in 25 different countries. All our talented employees share the same mission: to Care for Precious Life. We help families live carefree lives by providing them with juvenile products with the highest safety and comfort standards.

Our frontrunner mentality matches our position as a global market leader. Being first means we forge our own path; we explore new ways to enhance our brands. We are continuously reinforcing our leading position and believe that team spirit, personal drive, and accountability can make a real difference in achieving sustainable growth. A vital element of our daily operations is the strong connection we maintain with our consumers. We engage with them wherever they are, so they will always benefit from our products and services, even in ways they did not expect.