About us
We see, feel, and experience the challenges and triumphs that parents and co-parents face every day – because we are just like you. We live the realities of everyday life from a family breakfast, to being stuck in traffic, and bath time tantrums from a toddler – as a team we are always working on new solutions to make life easier for every parent’s journey.Your mission
As the Director of Brand Management, you will manage and develop Dorel Juvenile’s award-winning mainline family of brands: Safety1st, Cosco, Monbebe, and Disney Baby. This role is responsible for crafting business strategies that raise brand awareness, drive customer growth, improve consumer loyalty, and generate revenue. As a digital-first problem solver, creative consumer marketer, and brand developer, you will help inform product development, guide the go-to market playbook, and lead marketing strategy and activation across our portfolio of brands. You will be responsible for leading the team that develops and implements long-term brand health and sustainable share growth, demonstrating a deep understanding of consumer behavior and preference, translating that into bold strategies and plans that will breakthrough a highly competitive industry to be successful, you will inspire data informed, results-driven teamwork, and thrive at working cross-functionally and with a complex set of channels.Key responsibilities
• Champion research to assess current brand positioning, competitive landscapes, industry trends, and market share to develop a strong sense of strengths, weaknesses, and opportunities to improve brand health and positioning for Safety 1st, Cosco, Monbebe, and Disney Baby.
• Build a deep understanding of our target audience segments to inform strategies and optimal investment levels
• Demonstrate insights on product line, brand, and category development
• Drive brand strategy by establishing a vision for individual brand growth objectives and the family of brands unique and shared opportunities within the juvenile industry. Leverage insights and research to build marketing plans by brand and shepherd activation across all marketing touchpoints.
• Collaborate with cross-functional internal teams and external partners to implement key brand initiatives, including finding innovative ways to grow the business and exceed goals, sell into our retail partners, and build an onramp to consumer’s digital footprint within our family of brands.
• Work closely with brand and digital team SME on tactics and results for each brand based on brand health and distribution.
• Partner with creative team to brief in brand campaigns or new product launches for internal agency or external partner creation.
• Partner with sales, DTC, and channel marketing teams to understand business needs, retailer challenges and opportunities, and pitch to place the strongest presentation and sell thru tools for our brands.
• Develop brand guidelines, new product launches, and asset toolkits for advertising and marketing communications
• Align premier content and storytelling with strong commercial plans, driving to shelf execution
• Support owned channel content as the expert on the brand and marketing partner bringing new products to market.
• Establish and continually evaluate KPIs that benchmark brand equity; identify growth and positioning opportunities.
• Exhibit data influenced decision making and the ability to flex from strategy to execution
• Provide timely and consistent communication of brand activity and key information to internal business partners
• Demonstrate a keen focus on delivering results with urgency and elevating new thinking / ideas that challenge the conventional. Lead by example owning your own brand. Coach and develop a growing team of three brand managers.Your profile
You are motivated to learn and are open to new ideas and ways of thinking. You are not risk adverse; you embrace it. You have a passion for storytelling. You strive for excellence and are a motivated self-directed individual who is comfortable with ambiguity. You embrace a fast-paced environment that's changing all in the name of improvement. You have a creative and entrepreneurial mindset, with a strong bias for action.
Education, Experience and Skills
• 10+ more years’ experience in marketing, strategy, or planning roles within a large B2C brand
• 4 or more years of experience managing a team
• Expertise in brand strategy, strategic thinking & framing, and opportunity assessment • Experience working with multi-division or brand organizations with separate target audiences for each business unit
• An excellent communicator and compelling storyteller, including experience presenting to - and being accountable for feedback from - with senior leaders
• Ability to operate at both a strategic and executional level; ideate and directly execute • Highly adaptable and fluid, able to quickly learn about new businesses and customer segments
• Collaborative to the core; you know how to build solid relationships across departments and with key stakeholders
• Strong team/people leadership with an ability to inspire others to action and influence across functions and levels, including senior leadership. A commitment to coaching and developing others
• Experience working with multi-division organizations with separate target audiences for each business unit
• Sound grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
• Deep functional knowledge in marketing/brand management with a strong understanding of financials
• Understanding of legal and corporate governance matters to take on the necessary responsibilities (naming, trademark, registration, risk mitigation) • Understanding of corporate and social responsibility
• Inspire, coach and lead; set framework for performance and growth
• Strong communication and excellent presentation skills (PowerPoint and message delivery)
• Strategic minded with strong executional abilities
Key Relationships:
• Sales Team
• Product Team
• Creative Direction (design lead)
• Consumer Insights
• Marketing Analytics
• Digital Marketing SMEs
• Direct to Consumer Team
• External agencies (executional agencies)
• Finance and Strategy (marketing return on investment)
KPIs:
• Brand Health Scores
• ROI improvements
• NPD Success/Campaigns
• QCS Customer Satisfactiont
• GTM Tool Kits & Asset Quality Adoption
If you are a current Dorel Employee or Temporary Employee and interested in this position, please contact your manager and Human Resources Representative to discuss the process and requirements of applying.Are you ready to grow with us?
The people behind our products and brands make Dorel an even stronger company. We are extending our leading market position and believe team spirit, personal drive and accountability can make a real difference in achieving sustainable growth. This is essential to our future. We invite you to grow with us
