Digital Marketing Analyst

About us

Do you have a passion for data? Do you get energy from using data to advise marketing specialists on their strategies? Are you not easily impressed by unforeseen changes? We are seeking an organized and proactive Digital Marketing Analyst to join our dynamic team. Join our European Digital Marketing team to further build your experience while working for global brands like Maxi-Cosi.

Please note that this vacancy is for a locally hired position. As such, we have a strong preference for candidates already based in the Netherlands. In any case, candidates must have current legal authorization to work in the Netherlands. Dorel will not attempt to obtain immigration and labor sponsorship for any applicants.

Your mission

As our Digital Marketing Analyst, you will help shape our digital strategy and data infrastructure. Hereby enabling our digital marketing experts to perform the best they can. You will be responsible for turning data into clear marketing recommendations for all our brands and specialists.

Key responsibilities

• Analyze Digital Marketing data to identify trends and opportunities for optimization.
• Collaborate with the Marketing team to develop and implement strategies across channels like: Website, SEO, social media, CRM, and paid advertising platforms.
• Monitor and report on key performance indicators (KPIs) such as web traffic, conversion rates, and campaign effectiveness.
• Establish and maintain a Digital Marketing data infrastructure to ensure accurate and efficient data collection, analysis, and reporting.
• Stay up to date with the latest trends and advancements in data analytics and digital marketing to continuously improve our strategies.
• Signaling deviations and performance problems and sharing them with relevant business stakeholders.
• Present findings to different stakeholders within the company and adjust communication based upon level of knowledge.
• Analyze performance of brands and products and improve online performance.
• Besides creating thorough analysis, you also must be able to present your findings in a clear and understandable way, preferably with Google Data studio or Power BI.
• Optimize reporting & train users on how to use reporting.

Your profile

• Masters in marketing, Marketing Analytics, Statistic, Consumer Insights or Communication.
• Some years of relevant professional experience within a role as marketing analyst/consultant and creating impactful analysis and advice.
• Good GA4 skills, proficiency in Excel and knowledge of marketing automation tools.
• Experience with Power BI and/or Web analytics tools. SQL skills are a plus.
• Experienced in A/B testing .
• Up to date knowledge on latest Digital Marketing data trends.
• Ability to translate statistical and analytical results into clear written and verbal communication to internal/external stakeholders.
• Outstanding written and verbal communication skills in English. Speaks international marketing, business and ICT language.
• Organized and structured with a great eye for detail.
• Service driven and hands-on mentality.
• Quick starter with a positive attitude, a great team player and easy to relate with.

What we offer

• A salary of maximum 4300 a month based on your experience and knowledge, with room to grow.
• This is a position for 32 to 40 hours per week, depending on your preferences.
• You will first receive an annual contract with a probation time of one month.
• You are eligible for a 13th month every year.
• The option to work hybrid up to 3 days, with 2 joint office days.
• The annual leave entitlements consist of 28 vacation days in the case of full-time employment.
• Extensive retirement plan.
• Other terms include travel expenses, use of a laptop and telephone if required, option to purchase extra holiday hours, Bicycle Plan and collective health insurance.

N.B. This position is eligible for our internal ‘Refer a Friend’ policy. Please ask your HR Manager for the terms that apply.

Are you ready to grow?

Working at a Top Employer
We are thrilled to have been officially certified as a 'Top Employer' since 2023 for our Dorel Juvenile Europe HQ in the Netherlands! This remarkable achievement is a testament to our collective dedication and hard work. This is a team effort, and we couldn't be prouder of the incredible team we have. For you as a soon-to-be DJE team member, this means we prioritize your well-being, development, and experience at Dorel Juvenile. For more information, visit the Top Employers Institute's website.

About Dorel Juvenile
Dorel Juvenile is the world's leading juvenile products company. Our well-known products and strong brands Maxi-Cosi and Tiny Love are complemented by regional brands and are available in more than 100 countries.

We are proud to work with 2.700 highly driven professionals in 25 different countries. All our talented employees share the same mission: to Care for Precious Life. We help families live carefree lives by providing them with juvenile products with the highest safety and comfort standards.

Our frontrunner mentality matches our position as a global market leader. Being first means we forge our own path; we explore new ways to enhance our brands. We are continuously reinforcing our leading position and believe that team spirit, personal drive, and accountability can make a real

difference in achieving sustainable growth. A vital element of our daily operations is the strong connection we maintain with our consumers. We engage with them wherever they are, so they will always benefit from our products and services, even in ways they did not expect.