Cookie Notice

Last updated: 29 June 2026

This Cookie Notice explains how websites operated within the Dorel Juvenile group of companies (referred to herein as “we” or “us”) (and in some instances, may be operated in conjunction with one of our distribution partners) use cookies and similar technologies to recognise you when you visit our websites (“Websites”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Dorel Juvenile) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.

We use both temporary session cookies, which are deleted at the end of the browser session, and persistent cookies, which remain on the device for a predetermined period, unless they are deleted or removed by the user before the end of that period.

The use of cookies often involves the collection of personal data. For information on the personal data we collect through cookies and how we use this data, please refer to our privacy statement (https://doreljuvenile.com/privacy-policy). In our privacy statement, we also explain how and why we collect and use your personal data and which rights you may exercise regarding the processing of your personal data.

What types of cookies do we use?

We use technically necessary cookies, also referred to as functional cookies, on our Website. These cookies contribute to the basic functioning of our Website. The purpose of using necessary cookies is to enable you to navigate the website, use its basic functions, and ensure its security. Necessary cookies for example adjust the website to the size of your screen and allow for easier navigation. Necessary cookies do not collect information for marketing purposes, nor do they store details about other websites you visit. The data is not used to create a user profile of you.

We are permitted to install necessary cookies without obtaining the Website visitor’s consent. Data processing related to necessary cookies is required to protect our legitimate interest in providing a fully functional website. Upon visiting our Website, we do inform you about the placement of these cookies via the cookie banner.

We also use optional, non-necessary cookies, but only if you have provided your consent for the installation of such cookies via the cookie banner on the Website. An example of these optional cookies are analytical cookies or statistics cookies, which we use to gain further insight into interactions with our Website. These cookies allow us to map visitor locations and analyse the effectiveness of our advertising campaigns. We only apply these cookies and process your location data with your consent.

Another type of optional cookies applied by us if you provide your consent are tracking cookies, also known as marketing cookies. These cookies create an overview of Website visitors’ online behaviour and browsing history, for the purpose of showing personalized advertisements and to track which advertisements you have seen. We only apply these cookies with your consent.

When you first visit the Website, our cookie banner lets you Accept All, Reject All, or manage your preferences by category, with rejecting being as easy and prominent as accepting. You can change or withdraw your choice at any time via the cookie settings link.

More information about the type and use of our cookies is described below.

Why do we use cookies?

We use first party and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies — only with your consent — also enable us to track and target the interests of our users to enhance the experience on our Websites. Third parties serve cookies through our Websites for advertising, analytics and other purposes, subject to your consent. This is described in more detail below.

The specific types of first and third party cookies served through our Websites and the purposes they perform are described below (please note that the specific cookies served may vary depending on the specific Website you visit).

Types of cookies

Essential website cookies: These cookies are strictly necessary to provide you with services available through our Websites and to use some of its features, such as access to secure areas.

Because these cookies are strictly necessary to deliver the Websites to you, you cannot refuse them. You can block or delete them by changing your browser settings however, as described below under the heading “How can I control cookies?”

Performance, functionality and analytics cookies: These cookies are used to enhance the performance and functionality of our Websites but are non-essential to their use. They may be used in aggregate form to help us understand how our Websites are being used or how effective our campaigns are. We only set these cookies with your consent.

To refuse these cookies, please follow the instructions below under the heading “How can I control cookies?”

Advertising cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests. We only set these cookies with your consent.

To refuse these cookies, please follow the instructions below under the heading “How can I control cookies?”

Other tracking technologies

Cookies are not the only way to recognise or track visitors to a website. We may use other, similar technologies from time to time, such as web beacons (sometimes called “tracking pixels” or “clear gifs”). Web beacons are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our Websites or opened an e-mail that we have sent them. This allows us, for example, to understand whether you have come to our Websites from an online advertisement, to improve site performance, and to measure the success of e-mail campaigns. In many instances, these technologies rely on cookies to function properly, and so declining cookies will impair their functioning.

How can I control cookies?

You have the right to decide whether to accept or reject cookies, or to withdraw your consent at any time. When you first visit our Website, the cookie banner lets you Accept All or Reject All with equal prominence, or manage your preferences by category. You can change or withdraw your consent at any time via the cookie settings link on the Website.

You can also set or amend your web browser controls to accept or refuse cookies, and delete cookies already placed on your device. Session cookies are automatically deleted when you close your web browser. If you choose to reject cookies, you may still use our Website though access to some functionality may be restricted. As the means to refuse cookies vary from browser to browser, please visit your browser’s help menu for more information.

In addition, most advertising networks offer you a way to opt out of targeted advertising. For more information visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com/. For Google’s opt-out, see https://tools.google.com/dlpage/gaoptout. 

How often will we update this Cookie Notice?

We may update this Cookie Notice from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please re-visit this Cookie Notice regularly to stay informed about our use of cookies and related technologies. The date at the top of this Cookie Notice indicates when it was last updated.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at dataprivacy@dorel.eu