Copywriter
About us
Dorel Industries Inc. (TSX: DII.B, DII.A) is a global organization, operating two distinct businesses in juvenile products and home products. Dorel’s strength lies in the diversity, innovation, and quality of its products as well as the superiority of its brands. Dorel Juvenile’s powerfully branded products include global brands Maxi-Cosi and Tiny Love, complemented by regional brands such as Safety 1st, BebeConfort, Cosco, and Infanti. Dorel Home, with its comprehensive e-commerce platform, markets a wide assortment of domestically produced and imported furniture. Dorel has annual sales of US$1.7 billion and employs approximately 4,200 people in facilities located in twenty-two countries worldwide.
Your mission
Dorel Juvenile is looking for an exceptional, conceptual, and detail-oriented Copywriter to join our newly established Creative Development team. The internal team develops innovative creative for every part of our business across a total of six brands including Maxi-Cosi, Tiny Love, Safety 1st, Cosco KidsTM, Monbébé (our Walmart exclusive brand), and Disney® Baby. This means our in-house team juggles every project the company executes (web, print, naming, product copy, packaging, installations, app, social, campaigns, and anything else that may come up). We’re a group of diverse individuals (some with children, some with fur babies, some with both) who look to make the world of parenting and childcare a little easier for those who choose the Parenthood Path. We take ideas and transform them into concepts that help families laugh and learn while navigating the world with little ones.
The Copywriter is a critical part of our team. This person would work closely with other copywriters, graphic designers, Brand and Product Managers, our Managing Editor, and Director of Content to ensure we are delivering inspiring, persuasive, and impeccable copy across all our platforms (digital and physical).
Key responsibilities
• Using Creative briefs provided by internal partners, write engaging copy for all customer touchpoints including but not limited to: product copy, product naming, packaging, in-store displays and collateral, email, DTC web content, app copy, social media (organic and paid), print and digital advertising (video supers and scripts) and more
• Learn, understand, and clearly convey the established brand voice for each of our six brands
• Deliver creative copy that is on brief, on time, on brand, and effectively communicates the messages as outlined by Brand and Product Marketing, internal stakeholders, and Dorel’s business objectives
• Work cross-functionally to obtain any outstanding information with the customer always top-of-mind. You easily anticipate their needs and preemptively ask questions to fill in the blanks when needed.
• Swiftly incorporate feedback, comments, and changes from stakeholders with a positive, solution-driven attitude
• Work on multiple projects simultaneously, always practicing effective communication with cross-functional partners, team members, and managers
• Proofread creative assets to ensure consistency and accurate use of grammar, product descriptions, and on-brand copy style and voice prior to group reviews and production release
Your profile
• Bachelor's Degree or equivalent applicable experience
• Must have a minimum of 3 years of relevant work experience specifically in the consumer goods or e-commerce space (working with a legal team is a plus), editorial/blogging, communications, social media, or a related field
• Strong attention to detail in copywriting, storytelling, and proofreading; you appreciate a quirky sense of humor and understand when to show it versus when to cut it
• Digital experience and a passion for combining your creative and organizational skills; a team player who is willing to jump in and help wherever needed
• Prior experience, writing product + email marketing copy, branded/campaign + editorial copy, and social copy across all relevant platforms (naming and an understanding of SEO copywriting are a plus)
• Someone who is smart, funny, super organized, collaborative, and believes that work/life balance is something that’s REAL and not just a catchphrase in a job description
• A natural idea generator and innate problem solver
• Proven ability to develop and maintain effective work relationships with internal and external stakeholders
• Can stay on top of their workload and be communicative about their time management
• A passion for Teams calls! We’re operating in a hybrid environment—you love that “Camera On” way of working and don’t find 2-D a disadvantage, just another way of connecting with your peers
• Exceptional writing and communication skills
• Highly motivated and able to adapt to a fast-paced working environment
• Work well independently as well as in a team setting
• Advanced user of MS Office suite of products
• Willingness to learn and adopt new tools (JIRA, Salsify, Ziflow)
Key Relationships
• Creative Copywriters + Graphic Designers
• Brand Management
• Product Management
• Sales Marketing Team
• Digital Marketing SMEs
• Omni Retail Marketing Team
• Marketing Wholesale Team
Key Performance Indicators
• High-quality and high-quantity outputs
• Brand voice articulation that is recognizable and ownable
• Established continuity
• Efficiency in meeting timelines
You should be a curious individual who wants to learn and share knowledge. Being humble and hilarious are your superpowers. You work quickly and efficiently and excel at asking the right questions and choosing the right words to clearly, accurately (and often humorously), convey product information, product education as well as the Big Messages—you get that there are differences among these customer touchpoints, but understand they are equally important. You believe that speed is nothing without accuracy—and accuracy will win every time. You’re super organized, adhere to deadlines, and can shift priorities as business dictates. As a valued member of our in-house Creative Development team, you’ll help solidify the Dorel Juvenile family of brands as best in class at every price point.
A portfolio link or applicable writing samples are required upon application. A short copy test will be administered as part of the interview process.
Are you ready to grow with us?
Dorel Juvenile provides people the invaluable opportunity to make a difference. To work on leading brands together with talented people across the globe, and to keep growing both personally and professionally. Take the next step in your career and join our quest to improve the parenting journey for millions of families around the world.