Creative Concept Designer

26 June 2024

Do you get energised by developing creative concepts for products that provide solutions for parents and parents-to-be? Does your pulse race at the prospect of building brands? Do you dare to experiment in order to advance and grow? And can you translate creative ideas into captivating concepts for photography and film, supporting the customer journey with clear touchpoints for a successful product launch? Join our Creative Team as a Creative Concept Designer and take charge of creating the visual identity of our leading brands.

Your mission

As Concept Creative, you’ll transform briefs and build on them to create compelling visual concepts and storytelling. You’ll storyboard and then collaborate with other creative professionals to bring your vision to life on set. As a part of our growing internal creative team, you will be working with both agencies and internal colleagues specialized in designing, copywriting, photography, and styling.

Balancing creativity with the wider brand message to achieve the goal of selling more products, you’ll have the opportunity to put forward ideas and help shape the evolving creative direction of Dorel Juvenile’s global brands, such as Maxi-Cosi and Bebeconfort. This role requires a blend of creative vision, technical skill and people skills, ensuring that all creative outputs are impactful and cohesive across multiple channels. You will be reporting directly to our Creative Lead.

Key responsibilities

  • You can translate briefs for product launches and events into diverse creative concepts and assets, including photos, videos, and marketing materials, all aligned with the customer journey.
  • Work on brands such as Maxi-Cosi, Bebeconfort, Safety 1st and more.
  • You possess foundational knowledge of various media formats such as HTML5, motion design, 3D modeling and animation, to push the creative boundaries of the team in the different projects. (Not all necessary, please specify your skills in your motivation letter.)
  • Translate brand guidelines and implement an omnichannel approach to ensure consistency and effective communication across all media types. Open to exploring the growth of the brand.
  • You work closely with the creative team and are in constant contact with stakeholders like the Brand, Product, Digital and Trade teams to align creative concepts with overall goals, ensuring a seamless integration of creative ideas across all departments.
  • You develop and elevate our brands’ identities by proposing bold ideas and identifying opportunities for creative storytelling and concept selling.
  • Communicate effectively with all stakeholders to gain buy-in for creative concepts and strategies.
  • Guide and mentor designers, pushing them to stretch their creative skill set.

Your profile

  • HBO work/thinking level. You finished a relevant creative education.
  • Proven experience as a concept creative, art director or similar.
  • Experience in an international retail environment is a big bonus.
  • You are open to travel for your job (mostly in the Netherlands and Belgium).
  • Strong leadership and communication skills.
  • Creative and innovative thinking.
  • Flexible to changing circumstances and project needs. You thrive in a fast paced environment with high productivity.
  • Excellent communication skills in English, both verbal and written.

What we offer

  • A salary between 4000 and 4500 based on your experience and knowledge, with room to grow.
  • This is a position for 32-40 hours per week, depending on your preferences.
  • You will first receive an annual contract with a probation time of one month.
  • You are eligible for a 13th month every year.
  • The option to work hybrid up to 3 days, with 2 joint office days.
  • The annual leave entitlements consist of 28 vacation days in the case of full-time employment.
  • Extensive retirement plan.
  • Other terms include travel expenses, use of a laptop and telephone if required, option to purchase extra holiday hours, Bicycle Plan, and collective health insurance.
  • Besides work there is time for fun such as team outings or our Workout on Wheels bootcamp every Tuesday.

N.B. This position is eligible for our internal ‘Refer a Friend’ policy. Please ask your HR Manager for the terms that apply.

This role is ideal for someone who is a passionate creative, has a strategic mindset, and is ready to take on new challenges to elevate our brand and products to new heights. Are you ready to grow?

About Dorel Juvenile

Dorel Juvenile is the world's leading juvenile products company. Our well-known products and strong brands Max-Cosi and Tiny Love are complemented by regional brands and are available in more than 100 countries.

We are proud to work with 2.700 highly driven professionals in 25 different countries. All our talented employees share the same mission: to Care for Precious Life. We help families live carefree lives by providing them with juvenile products with the highest safety and comfort standards.

Our frontrunner mentality matches our position as a global market leader. Being first means we forge our own path; we explore new ways to enhance our brands. We are continuously reinforcing our leading position and believe that team spirit, personal drive, and accountability can make a real difference in achieving sustainable growth. A vital element of our daily operations is the strong connection we maintain with our consumers. We engage with them wherever they are, so they will always benefit from our products and services, even in ways they did not expect.