Showcasing Innovation and Safety at Expo Bebe 2024 in Chile

At Expo Bebe 2024 in Chile, Dorel Juvenile showcased the latest innovations in juvenile products, including the exclusive launch of the 360 Pro Family. This prominent event in Chile, known for its wide array of the best juvenile products and engaging activities, provided the perfect platform for our beloved brands and most innovative products. Our unique car seat safety check point at the expo offered parents expert guidance, while our fun activities and friendly teams ensured an interactive and enjoyable experience for all visitors and customers.

Expo Bebe 2024 - 28th edition

Celebrating its 28th year, Expo Bebe is a beloved event in Chile, renowned for its diverse range of products, engaging activities, and strong media presence. With a highly active social media following, the Expo continues to guide parents and families in nurturing and caring for their future children from day one.

This year’s objective was to guide parents through their new journey with their children and introduce them to the latest trends in the juvenile and maternity industries. The Expo featured experts in juvenile solutions, massage workshops, a breastfeeding area, and diaper changing zones, ensuring a comprehensive experience for all attendees.

Dorel Juvenile Chile has been a prominent presence at this Expo for the last years, consistently showcasing our commitment to innovation, safety and proximity to parents from the very first moment. Being at Expo Bebe allows us to connect directly with parents and understanding their needs first-hand, while presenting our latest advancements in child safety in the juvenile market.

Infanti and Maxi-Cosi: a dual showcase

For the first time, we presented separate stands for our Infanti and Maxi-Cosi brands. Positioned next to each other, each brand had its own booth, space, specific products, and tailored booth design, yet they were united in their commitment to quality and innovation.

Infanti is our brand cherished by families across Latin America, known for its extensive product selection. It is a trusted destination for parents seeking quality, familiarity, and reliability.

Maxi-Cosi caters to the highest standards of quality and service, bringing world-class products to families in Latin America. With the inauguration of our first Maxi-Cosi flagship store in Chile earlier this year, offering an unparalleled shopping experience, we are solidifying the brand presence in the region.

Besides these booths, other Dorel Juvenile beloved brands were also represented at the Expo, including Safety 1st, Tiny Love, Cosco Kids & more.

Unique Car Seat Safety Check Point

One of the standout features of our presence at Expo Bebe was the Car Seat Safety Check Point. This unique service allowed parents to have their child's car seat inspected for proper installation and safety by our trained staff.

Located conveniently in the Expo’s parking lot, this checkpoint provided invaluable guidance, answered questions, and ensured that car seats were installed correctly according to safety standards. As the only brand offering this service at the Expo, we emphasized our commitment to safety and innovation.

Engaging Activities for families

To further engage and entertain attendees, we organized a variety of activities, such as photo spots where families could capture memories; an Instagram space for shareable moments; and a toy-picking machine that offered prizes with every purchase, adding an element of fun and excitement to the experience. 

New Opportunities at the Fair

Our Marketing and Retail Sales team engaged in insightful discussions with parents about our most innovative products, such as the Connected Home range products and the newly launched 360 Pro Family featuring SlideTech.

This year’s Expo allowed customers to purchase their favorite products directly on-site. This direct interaction and opportunity were met with great enthusiasm by parents and resulted in remarkable sales.

Introducing the 360 Pro Family featuring SlideTech in Chile

We proudly launched the Maxi-Cosi 360 Pro Family featuring SlideTech in the Chilean market at the Expo. This revolutionary car seat range, equipped with patented SlideTech™ technology, represents a groundbreaking leap in car seat design and functionality. The innovative SlideTech™ technology allows the car seat base to slide out of the car for the easiest child installation, while the FlexiSpin system enables 360° rotation with one hand in any reclined position. This combination ensures a quicker, more ergonomic, and safer installation process. The 360 Pro Family featuring SlideTech has recently been certified and launched in the Chilean market, allowing parents to experience the ultimate state of the art innovation in car seats.

Presenting the future of car seats

During the Expo, we held two conferences to introduce this hero product. Our team presented its features with a detailed explanation, followed by a hands-on demonstration on stage. The audience’s feedback was overwhelmingly positive, and they were thrilled by the cutting-edge technology.

In addition to the 360 Pro Family, we featured several other standout products at the Expo, each designed to enhance the parenting experience with safety, style, and comfort.

At Dorel Juvenile, our commitment to caring for precious life is at the heart of everything we do. This dedication was on full display at Expo Bebe 2024 in Chile, where we showcased our latest innovations in juvenile products, providing parents with the tools and confidence to navigate the adventure of parenting.

For more information about our products and presence in Chile, visit the websites and social media of our brands in Chile.

​​​www.maxicosi.cl         www.safety1st.cl       www.infanti.cl         www.infanticontigo.cl