Dorel Juvenile brands introduced at Mega Gestante fairs across Brazil in 2024- with Special Black Friday edition
Dorel Juvenile Brazil has taken part in one of the largest and most important events for expecting parents in Brazil — Feira Mega Gestante trade fairs in 2024, including the latest special edition in November during Black Friday. These events allow a unique opportunity to for Brazilian parents to directly connect with our top-tier brands and innovative products, of Maxi-Cosi, Quinny, Safety 1st, Cosco Kids, Tiny Love, Voyage, and Infanti.
A Hub for Expecting Parents
The Mega Gestante fair serves as a vibrant marketplace where families can discover essential baby products, including car seats, strollers, furniture, and other baby care items. With events held in major cities like Rio de Janeiro, Goiânia, and Niterói, the fair attracts thousands of visitors eager to explore everything they need for welcoming their little ones, particularly first-time and second-time parents.
Direct sales with Baby Outlet
Dorel Juvenile is represented at these fair events by Baby Outlet, the direct-to-consumer sales initiative in Dorel Juvenile Brasil, offering seasonal promotions on a wide range of products from all our brands.
The pilot project begun in December 2023, when Dorel Juvenile Brazil kicked off its participation at the Mega Gestante trade fair. This was the first step toward a broader engaging directly with our Brazilian consumers, offering them the chance to explore products from Dorel Juvenile’s renowned brands, including Maxi-Cosi, Quinny, Safety 1st, Cosco Kids, Tiny Love, Voyage, and Infanti.
The direct-to-consumer format also facilitates a more comprehensive shopping experience for families, enabling them to make informed decisions about the products they need for their little ones.
Special Opportunities across Brazil
Throughout 2024, Dorel Juvenile Brazil has participated in six editions of the Mega Gestante fair, with five held in Rio de Janeiro and one in Salvador, Bahia.
One of the main attractions at the fair is the opportunity for visitors to purchase Dorel Juvenile products directly, offering special discounts on specific products, allowing parents to purchase high-quality, safety-first products at competitive prices.
Additionally, visitors showed a significant interest on continuing the relationship with our brands, with over a thousand new subscribers to our news and updates at these fairs.
Black Friday edition
The latest Black Friday edition this late November/December attracted even more visitors to the stand, as we have extended the range of products available at the fair to include the entire product mix of the Dorel Juvenile brands in Brazil - Maxi-Cosi, Safety 1st, Infanti, Quinny, Voyage, and Cosco Kids. This comprehensive offering allowed families to explore and purchase a wider variety of high-quality baby products, further enhancing their experience at the fair. The latest Black Friday edition also included even more exciting promotions, with discounts on a wide range of products. Additionally, we anticipated Black Friday by starting the event on Wednesday, giving visitors even more time to take advantage of these special deals.
Engaging Activities and Relationships
Dorel Juvenile Brazil’s participation in Feira Mega Gestante is not just about showcasing products, but also about creating an engaging experience for visitors. One key feature has been the sponsored rest area, where parents relax while learning more about Dorel Juvenile’s products, and a QR code allows visitors to register for a prize draw for a stroller. Additionally, live sessions on Instagram inform parents about our offerings, reaching a broader audience and fostering community interaction.
The direct-to-consumer format at the Mega Gestante fairs has allowed Dorel Juvenile Brazil to build meaningful relationships with customers. The sales team provides a personal and kind service on-site, answering visitor’s questions about products and creating valuable interactions. This personal interaction not only enhances the shopping experience but also helps the team listen and understand the needs and preferences of families on the ground.
Dorel Juvenile Brazil’s participation in the Mega Gestante fair series highlights our commitment to supporting families during one of the most exciting times in their lives. With more exciting initiatives planned for the future, Dorel Juvenile Brazil remains dedicated to delivering innovative products and exceptional service to parents, ensuring they have what they need to care for their precious little ones.
