Maxi-Cosi wins 'Product of the Year 2024' in UAE for Innovation in Car Seat Technology

Our revolutionary Maxi-Cosi 360 Pro Family featuring SlideTech technology has been awarded “Product of the Year” in the United Arab Emirates. This recognition is a testament to the far-reaching impact of our latest innovation in global markets.

Maxi Cosi in UAE

Maxi-Cosi, our globally renowned brand dedicated to safety and comfort in child mobility, has established a robust presence across various Middle Eastern countries, including the United Arab Emirates, Kuwait, Oman, Qatar, and Saudi Arabia. With a commitment to providing cutting-edge solutions for families worldwide, Maxi-Cosi is setting new standards for car seat innovation, solidifying its reputation as a trusted partner among parents throughout the Middle East, through a combination of advanced technology, ergonomic design, and unwavering dedication to safety.

Maxi-Cosi's commitment to innovation and safety has garnered significant attention in the UAE market, with its innovative 360 Pro Family range, solidifying its position as a leader in car-seat technology.

Maxi-Cosi 360 Pro Family technology

Maxi-Cosi 360 Pro Family featuring SlideTech technology is Maxi Cosi’s revolutionary car seat range which has been launched across multiple global markets and represents a groundbreaking leap in car seat design and functionality. It is a world-first and unique range of comfortable, ergonomic car seat solutions that can both rotate and slide toward the parent.

The innovative 360 Pro Family is equipped with the patented SlideTech™ technology. This is the only car-seat base of its kind that slides out of the car for the easiest child installation. Besides the innovative SlideTech™ technology, the FamilyFix 360 Pro slide-out base features FlexiSpin, a 360° rotative system that enables the compatible Maxi Cosi car seats to be easily rotated with only one hand in any reclined position.

Together, SlideTech™ and FlexiSpin allow parents to rotate and slide their car seat in and out of the car, eliminating the hassle and strain of traditional installations. With the 360 Pro Family the installation is much quicker and ergonomic, helping to improve comfort and safety.

Parents can enjoy the FamilyFix 360 Pro’s benefits with two new car seats which offer one of the best sleeping position for babies and toddlers thanks to its unique extended recline positions: Pebble 360 Pro and Pearl 360 Pro.

Product of the Year Award

Product of the Year is the world’s biggest consumer-voted award for products innovation. This prestigious award has been around for over 35 years and is currently operational in 45 countries across the globe, including the Gulf region for the past 12 years.

A consumers’ recognition

What sets the Product of the Year award apart is its unique reliance on consumer feedback rather than jury selection. This is a three-phase process which begins with the Public Nomination of products by consumers which they perceive as innovative and worthy of recognition.

All registered products will be subject to Expert Evaluation by a panel of industry professionals and renowned experts from various fields, to ensure that the innovation criteria are met.

The shortlisted products then enter the Consumer Survey, which is conducted by the independent research company Nielsen on a panel of 3,600 consumers in the Gulf Cooperation Council. The product with the highest total score on Innovation, Attractiveness, and Purchase Intent is then announced as the winner in its category.

Leading in innovation and credibility

This award aims to guide consumers to the newest most innovative products in the market, while serving as a brand’s recognition in product and marketing innovation. The POY logo is a beacon of product credibility, with the consumer’s endorsement of being “Voted #1 in Innovation”. This acknowledgment further establishes Maxi-Cosi 360 Pro Family as a market leader in its category.

For more information about our award-winning products and to explore Maxi-Cosi’s complete collection in this market, please visit our regional Maxi-Cosi website: https://www.maxi-cosi.ae/.