Maxi-Cosi plants 10 000 trees with ForestNation launching Eco Care 100% recycled fabric

Maxi-Cosi, known for its innovative designs that Carry the Future, joins forces with ForestNation, an organization that encourages environmental sustainability and reforestation, succeeding the launch of Maxi Cosi EcoCare future-friendly collection.

Maxi-Cosi EcoCare collection

This partnership follows the launch of Maxi-Cosi EcoCare, a new premium, future-friendly, 100%-recycled fabric made from plastic bottles. The yarn produced is soft, comfortable, and breathable and comes in four modern neutral color palettes to elevate the look and complement your home’s aesthetic.

With the launch of this collection, Maxi-Cosi is expanding on its responsibility to do its part in building a better future by building a better planet, starting with planting more than 10,000 trees in Tanzania — a region battling deforestation.

“At Maxi-Cosi, we believe in actively contributing to a sustainable future, and our partnership with ForestNation is a significant step towards this commitment.Through the EcoCare line, crafted from 100% recycled materials, we are not just delivering style and comfort for children but also ensuring a healthier planet for their future. Planting over 10,000 trees in Tanzania reflects our dedication to combating deforestation and fostering a greener Earth.” - Alisa McCoy, Vice President Brand and Creative at Maxi-Cosi – Dorel Juvenile North America.

Caring for the Future

Maxi-Cosi is dedicated to making a significant environmental impact both locally and globally with this multi-phased partnership. The kickoff is planting over 10,000 trees in Tanzania, as part of ForestNation’s reforestation program which will result in 250 tons of carbon dioxide absorbed annually, 1,000 tons of oxygen created annually, 10 hectares of land reforested, and 400 hours of work created. The partnership will roll out at a larger scale throughout the year to truly reinforce the brand’s stance on being future-forward.

 ​​​​“We are thrilled to partner with Maxi-Cosi, a brand that shares our vision of restoring the Earth's natural environment. This collaboration allows us to expand our reforestation efforts in critical areas like Tanzania, significantly impacting both local communities and global biodiversity. Together with Maxi-Cosi, we are planting more than trees; we are planting hope for future generations. We are excited to continue this partnership and grow our impact.” - Andrew Pothecary, CEO of ForestNation.

To learn more about the Maxi-Cosi EcoCare Collection, visit https://www.maxicosi.com/us-en/ecocare.